Category Archives: cognitive distortions

Stereotype Yourself

I don’t know to what extent the enthusiasm generated for Apple’s iPod spurred sales for the corporation’s other products, but probably a lot. There’s a name for this in marketing and it’s called the Halo Effect: the customer bias toward certain products because of favorable experiences with other products made by the same company.

<tangent>It was certainly true for me. From my perspective the IPod may well have been the peak of consumer technology. That was the last time a consumer tech product provided more value than the cost of life it extracted. Since the days of loving my IPod, over the years I’ve purchased two Imacs, a Macbook and three Iphones. Now, however, my enjoyment is waning. I’m holding out as long as I can with my Iphone 6S because I don’t want to get an Iphone that doesn’t have a headphone jack. And I’m bummed the magnetic charger for Macbooks was done away with.</tangent>

The Halo Effect is also a cognitive bias that’s seen when perceptions of one quality lead to biased judgments of other qualities. People who are sociable, kind, or attractive, for example, are stereotyped as also being more likable and intelligent. This is why the advice to “dress for success” works.
We can also stereotype ourselves. Besides the benefits of improved physical health, once you stick to an exercise routine, you quickly notice the other added benefit of feeling more capable. You see yourself as one who has the ability to stick to something once you’ve started. Someone who gets to the gym must also be capable of getting out of bed early or is the kind of person who responsibly carries around a planner. Basically, any effort or attention deliberately applied to something that previously went unnoticed has a Halo Effect initiating a snowball of self-respect rolling downhill.

Choosing to eat vegetarian instead of eating unthinkingly or putting limits on smartphone use has wide-ranging Halo Effects. But the benefits of the Halo Effect aren’t restricted to big life changes; even a tiny act like making your bed can have an effect on how you think of yourself, and in turn, motivate you to do more.
That’s the advice of Admiral William McRaven in his May 2014 Commencement speech at the University of Texas at Austin: “If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride and it will encourage you to do another task and another and another. By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter. If you can’t do the little things right, you will never do the big things right. And, if by chance you have a miserable day, you will come home to a bed that is made—that you made—and a made bed gives you encouragement that tomorrow will be better. If you want to change the world, start off by making your bed.”

Pick something, anything, and be deliberate about it. Feel good about yourself. Carry your newfound belief in yourself forward to the next thing.

Nature’s Role In Helping Us Succeed

Avoiding danger is a key survival skill for any species. One way our species accomplished this was by developing systems in our brains over tens of thousands of years that would make it unavoidable for us to not notice danger, and as a result, hopefully, respond to it. This system has been identified as the negativity bias by social scientists – “even when of equal intensity, things of a more negative nature (e.g. unpleasant thoughts, emotions, or social interactions; harmful/traumatic events) have a greater effect on one’s psychological state than neutral or positive things.”

Our modern-day brains are equipped with this finely tuned built-in brain apparatus that’s super-sensitive to negativity, but instead of using it to be hyper-aware of negative things like tigers stalking us or other tribes moving in on our territory, our brains dwell on no Facebook likes, being looked over at work, the aches and pains of an aging body or insults we received years ago.

Some people seem to be able to brush off these negative feelings effortlessly and move on with life while for others, the negativity turns into habitual thought patterns. But there’s no reason that the more negatively-inclined of us can’t learn to cope and even thrive with negativity bias and in fact, I think those who consciously learn to do so can turn it into an advantage.

First, consider another psychological finding called the “facial feedback hypothesis” which demonstrates how manipulatable the brain is. The “facial feedback hypothesis” is the idea that facial movement can influence emotional experience. Your brain doesn’t just look externally for stimulus but actually pays attention internally to what your body is doing. So, when it senses that a muscle, like those connected to smiling, are flexing, the brain attributes it to happiness, and then we feel happy. In other words, our brains can be manipulated by conscious physical effort.

Our physical bodies aren’t the only thing that can change our emotions – our conscious and unconscious thoughts affect emotions too. Thoughts can trigger emotions, like worrying about catching a flight, and they also serve as an appraisal of that emotion: as in, “this isn’t a realistic fear”. The former causes emotions, the latter dispels them.

So, you wake up and the body is stiff, your mind is cloudy, the alarm clock hurts your ears – all these physical stimuli are signals that the brain intends to give meaning to. These negative feelings remind you of a thought, “I hate my job, It’s the worst.” Now the brain has the proof it was looking for to justify the emotion – “You feel sad.” You take that sad feeling and apply further cognitive distortions to it, “I always feel sad and it will never get better.” Those thoughts are heard by the brain, it pushes the buttons and pulls the levers and releases some more chemicals and now you feel worse. You take a long time to get out of bed and you choose to skip the gym and eat a pop-tart instead — these actions reinforcing negative thoughts causing more sad emotions. Repeat this enough mornings in a row and you’ll have a personal Rube Goldberg machine of entrenched thought patterns where “waking up” = “life is pointless”. This is one manifestation of depression.

What if you chose to attribute those negative feelings somewhere else? Stiff body, cloudy mind, alarm clock: Instead you think, “This feeling in the morning? This isn’t because of work. This is the prerequisite feeling before achievement is possible. This is how you know you’re on the right track. This is what winning feels like.” The brain believes you. And again starts to look for a way to justify those thoughts. You come up with the thought, “I’m making progress at work.” The brain pushes those buttons and pulls those levers and releases some more chemicals and now you feel better. So you go to the gym and stick to your diet. Repeat and eventually “waking up” = “Life is full of possibilities.”

Apply this to every scenario where negative feelings occur:
That uncomfortable feeling of confusion isn’t proof of incompetence, but evidence of being on the threshold of learning something new.
That dissatisfaction isn’t proof of discontentment, but evidence of putting in the required amount of effort before achievement is possible.
That feeling of fear due to uncertainty isn’t proof of your incapableness, but evidence that you’re getting stronger

Exercising doesn’t feel great all the time which is why many people don’t do it. You have to come to learn that the negative feelings of exhaustion, discomfort and pain are actually good – no pain, no gain. Those feelings mean you’re doing it right and the reward is forthcoming.

Epicurus said,

“Give thanks to nature, the bountiful, because it has made necessary things easy to procure, while things hard to obtain are not necessary.”

Can one feel a near-constant sense of progress by taking what nature gives so readily and translate dissatisfaction, discontent, uncertainty and disappointment into something else? What if instead of considering those negative feelings as something to be avoided, we saw them as necessary and looked forward to them like sign posts informing us that we’re on the right track? Since those negative feelings will be there one way or another, I’d say might as well try to make the most of them.

The Price Of Facebook

We tend to believe that we are rational, profit-seeking, self-interested, long-term players, with access to information and the time and inclination to process it. Therefore the only things we would spend time and money on are things that we believe are worth more than they cost. Who would be stupid enough to consistently waste time and money on something that didn’t give more value back in return?

Look at all the time spent with our phones and social media. Over two billion people currently use Facebook. And since we only spend time and money on things that we believe are worth more than they cost — and since Facebook is free, no matter how minor the benefits, they’re still more substantial than the cost…right?

Well, as Daniel Kahneman, in his book Thinking, Fast and Slow, says,

“Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”

Well-funded marketers are working overtime to take advantage of our psychological vulnerabilities to confuse and deceive us about the anxiety, personal freedom, independent thought, outrage, democracy and certainly time that Facebook costs. Yet thanks to our bias for ignorance, if anyone asked, “why Facebook?”, many would reply, “why not?”

In the New Yorker article Why Facts Don’t  Change Our Minds, Elizabeth Kolbert explains how cognitive scientists are able to demonstrate just how ignorant we are of our ignorance — in this case when it comes to our stances on political issues. Multiple kinds of studies show that even when you give people evidence that refutes their beliefs, they still fail to revise them.The ignorance only begins to crack when people are instructed to explain, in as much detail as they can, the impacts of implementing their stance.

“Most people at this point ran into trouble. Asked once again to rate their views, they ratcheted down the intensity, so that they either agreed or disagreed less vehemently.
Sloman and Fernbach see in this result a little candle for a dark world. If we—or our friends or the pundits on CNN—spent less time pontificating and more trying to work through the implications of policy proposals, we’d realize how clueless we are and moderate our views. This, they write, “may be the only form of thinking that will shatter the illusion of explanatory depth and change people’s attitudes.””

So, in the case of using “free” services online, if we spent less time swiping, liking and posting and more time trying to work through the implications of social media use, we’d realize how clueless we are and stop hurting ourselves.

Let’s try it:

Seneca said,

“Our stupidity may be clearly proved by the fact that we hold that “buying” refers only to the objects for which we pay cash, and we regard as free gifts the things for which we spend our very selves.
These we should refuse to buy, if we were compelled to give in payment for them our houses or some attractive and profitable estate; but we are eager to attain them at the cost of anxiety, of danger, and of lost honour, personal freedom, and time; so true it is that each man regards nothing as cheaper than himself.”

This is similar to a quote from Henry David Thoreau,

“The price of anything is the amount of life you exchange for it.”

Put another way, “the value of anything is the amount of life you pay for it.” So let’s look at the record: what would your calendar say about what you value the most? Does the amount of time you’ve spent online align with your values? Is your life, as Seneca points out, worth less than the paltry friend requests, status updates and clickbait?

Ancient Stoic philosophers believed that the key to having a good life was to value things that are genuinely valuable and be indifferent to things that lack value.

William B. Irvine, in Guide to the Good Life: The Ancient Art of Stoic Joy, attributes Marcus Aurelius to saying,

“Because we have it in our power to assign value to things, we have it in our power to live a good life.”

By assigning things their correct value we can avoid much suffering, grief, and anxiety. Consider a handful of values one could choose from to lead to a good life: honesty, hard work, confidence, love, creativity, adventure. How does time on Facebook support these or any other quality value?

For me, questions like these help me put Facebook and all other types of social media in their proper place. The information we consume changes us. Facebook isn’t free. Your life is more valuable than social media.

Making the habitual conscious and the conscious habitual

How much of your life is a result of unconscious beliefs and values?

We generally think that the things we feel, believe, perceive and the way we behave are some kind of natural essence of who we are. Further, we also tend to believe that all of that stuff just happens by itself and isn’t really in our control.

As a result, our emotions feel like they’re attached to our identities. Bad feelings make us think that we’re bad people. Negative identities lead to bad choices which further entrenches us in more bad feelings. This is a lot like what depression feels like – an inescapable spiral of slipping self-worth with no hope of change.

The way out is to realize that the way we react to things we feel, believe and perceive can be, to some degree, chosen. Epictetus, Greek Stoic philosopher, said,

“It is not events that disturb people, it is their judgements concerning them.”

It’s difficult to choose feelings but you don’t have to take them seriously. Learning to question feelings leads to unraveling their source which, in turn, leads to an ability to relate to feelings differently.

By default we absorb the values and beliefs of our parents, culture, or society and tend to accept them unquestioningly (a tip on discovering your absorbed values: What gets questioned the least? The moment something is most widely accepted is the moment it should be questioned the most). Overcoming these tendencies and deliberately choosing the beliefs that are the most helpful to us is one of the biggest challenges of life. David Foster Wallace explains in his 2005 commencement speech that “the most obvious, important realities are often the ones that are hardest to see and talk about.”
He goes on saying,

“Learning how to think really means learning how to exercise some control over how and what you think. It means being conscious and aware enough to choose what you pay attention to and to choose how you construct meaning from experience. Because if you cannot exercise this kind of choice in adult life, you will be totally hosed. Think of the old cliché about the mind being an excellent servant but a terrible master.”

The challenge is to make the unhelpful, inherited values and beliefs that we habitually lean on conscious, and, after analyzing them, make the consciously chosen, helpful values habitual:

  1. Watch your mind without necessarily believing everything you think
  2. Discover your unconscious beliefs, examine them and their triggers
  3. Decide if they helpful or not helpful
  4. Create a plan so that when the trigger occurs you’ve got an alternative helpful explanation ready
  5. After enough practice, in any situation we’re in, we naturally feel the helpful emotion instead of the unhelpful one and do the right thing.

“Meaning is not something you stumble across, like the answer to a riddle or the prize in a treasure hunt. Meaning is something you build into your life. You build it out of your own past, out of your affections and loyalties, out of the experience of humankind as it is passed on to you, out of your own talent and understanding, out of the things you believe in, out of the things and people you love, out of the values for which you are willing to sacrifice something. The ingredients are there. You are the only one who can put them together into that unique pattern that will be your life. Let it be a life that has dignity and meaning for you. If it does, then the particular balance of success or failure is of less account.”
John Gardner, Personal Renewal

The Müller-Lyer Illusion and You

Which horizontal line looks longer?
Turns out it’s an illusion called the Müller-Lyer Illusion. The horizontal lines are the same length.

 

Here’s the thing: Even after we have measured the lines and found them to be equal and have had the neurological basis of the illusion explained to us, our conscious awareness still perceives one line to be shorter than the other. One can know that the two lines are the same length whilst at the same time experience them as different lengths.This has a serious effect on our conception of the nature of experience.

 

The world around you is not the way you think it is.
Scientists believe that the illusion works because a portion of the brain that perceives that the one line is longer is “modular” — a kind of semi-independent department of the mind which deals with particular types of inputs, and automatically gives particular types of outputs, and whose inner workings are not accessible to any rational thought from the conscious awareness of the person. Consider the implications: Outside of a simple illusion, how many of our waking hours are managed by a part of the brain that is impervious to reason? Something in us that is deciding before we have any say? As David Eagleman says in Incognito: The Secret Lives of the Brain,

“Instead of reality being passively recorded by the brain, it is actively constructed by it.”

 

In the face of such truth, one must learn to pause. Tara Branch calls it the Sacred Pause:

“Taking our hands off the controls and pausing is an opportunity to clearly see the wants and fears that are driving us. During the moments of a pause, we become conscious of how the feeling that something is missing or wrong keeps us leaning into the future, on our way somewhere else. This gives us a fundamental choice in how we respond: We can continue our futile attempts at managing our experience, or we can meet our vulnerability with the wisdom of Radical Acceptance.”

Realize your first thought is never your best thought. Your first thought is always someone else’s; it’s always what you’ve already heard, always the unoriginal conventional wisdom and ridden with stereotypes and inaccuracies. To choose how to construct your own meaning means concentrating, sticking to the question, being patient; to make mistakes and recognize them, to make false starts and correct them and to outlast your impulses. To defeat your desire to declare the job done and move on to the next thing is the only way you stand a chance at understanding anything.

 

Don’t believe the story you’re telling about the world
The Müller-Lyer Illusion counts against the claim that seeing is believing. If seeing is believing, then when experiencing the Müller-Lyer Illusion, one would simultaneously believe that the lines were, and were not, the same length at the same time; but this is irrational — how could you simultaneously hold contradictory beliefs?

 

These contradictory beliefs cause cognitive dissonance. Feelings of discomfort result when there is an inconsistency between beliefs and behaviors. Relief comes when something changes to eliminate or reduce the dissonance. In this case, you brain itself provides the relief — it chooses one line to be longer despite all evidence to the contrary.

 

So it is with the world we inhabit and our own beliefs. In every area of life, from relationships to careers, politics to religion, we can’t look at sequences of events without weaving an explanation into them based on what we already believe and have already experienced. When new ideas arrive that threaten your belief system, the truth you believe in and cling to makes you unavailable to accept them. They are literally filtered out and might as well not exist.

 

Don’t believe the story you’re telling about yourself
Ryan Holiday, from Ego Is The Enemy explains that we need to

“resist the comfort of reducing our lives into a story that retroactively creates a clarity that wasn’t and never will be there.”

Crafting a life story out of past events or future ones that don’t exist leads to an arrogant narrative—taking full credit for any good that happens, when in fact, you’re a small part of a large universe.

 

Our brains are wired to try to make sense of things, to see patterns that aren’t there, because there is just too much information to sift through and we need to think the world is not random and that we have control. So our minds take shortcuts by constantly choosing the most likely interpretation of what we see. The brain is designed to be efficient, not accurate.

 

Sometimes the brain’s constant predicting of what will happen is helpful, otherwise we would never have any reason to be confident about anything. In some cases however, it’s predictions are incredibly harmful to us. We jump to conclusions and become expert mind readers and fortune tellers, creating negative interpretations of events that are non-existent. These distortions of thought can turn a negative event into a never-ending pattern of defeat despite little to no evidence. More thought distortions cause our brains to classify everything as either fantastic or awful, perfect or a total failure instead of recognizing everything is on a spectrum. We hang on too tightly to “should” statements about ourselves that we cannot live up to, piling guilt on ourselves. Then we cling to our “should” statements about others and are disappointed they don’t meet our invented expectations leading to anger and resentment.

 

Don’t accept your emotions as fact. Put thoughts on trial. Examine the evidence. You’re not perceiving what’s out there, you’re perceiving whatever your brain tells you.